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Awareness Saves Lives
Chloe’s “Count the Kicks” Campaign want to raise awareness of the risks surrounding later stages of pregnancy, we also want to empower expectant Mums to take responsibility of their own health and care and that of their unborn babies. We want to ensure expectant Mums work with their midwives and health care providers by being aware of the risks they could face during pregnancy and birth, and by being aware of their baby’s movements and development. We want to ensure every expectant Mum has the confidence to call for advice if they are worried at all.
6500 babies are stillborn or die within minutes of birth throughout the UK each year …
That’s 17 families who suffer the devastating loss of their babies every day!
(Visit SANDS or TOMMYS for further information and up to date statistics)
Antenatal Notes Stickers
We produce Antenatal Note Stickers for every expectant Mum in the UK. We hope by distributing these stickers midwives and other professionals will be able to discuss the subject of risks faced in late pregnancy, without causing extra worry, but ensure their patients know the importance of calling them if they are worried. By attaching a sticker and writing their telephone number and that of the local maternity ward in the space provided, they are subtly offering their patient the opportunity to learn more about the risks for themselves.We also hope these stickers will promote discussions within groups such as antenatal classes, about the subject of late miscarriage, Stillbirth and neonatal death which until now have been such a taboo.
Email us for your FREE sticker with your name, address and the number of stickers you require.
Help Beat The Taboo!
This statistic is SHOCKING because no one discusses the subject, this should not be the case. If you are expecting a baby this campaign should not scare you, it should just make you aware, things are not always easy, but that is what motherhood is all about – You are already a Mum! When we enter into pregnancy we are instantly informed of many risks we could face throughout pregnancy, such as eating soft cheese, cat litter, having hot baths… Yet no one mentions the risks of Stillbirth and the importance of baby’s movements. As soon as your baby arrives you will be warned about Cot Death and SIDS, you will be paranoid about room temperatures and sleep positions, you will constantly listen for the baby monitor. But while you are pregnant, no one warns you of the risks they are facing right now, and how simple it is to be aware of this. Motherhood IS a worrying time, you will worry about your baby for the rest of your life, why should now be any different?
By reading this website and researching the risks you face, you are ensuring you are doing everything in your power to recognise and ensure any problems are dealt with quickly. Through our website you will learn of many options available to you, and also we will give you confidence to speak up and ask the questions you may be too scared to ask. As a result you will start motherhood the way you want to go on – Aware and empowered!
Public awareness campaigns do work; look at the success of the Cot death (SIDS) and Meningitis awareness campaigns.
We need to raise public awareness of the statistics surrounding late miscarriage, Stillbirth and neonatal death to try to reduce the 6500 deaths that are caused each year in the UK.
Look at how effective other awareness campaigns are…
Do Cancer awareness campaigns cause “Panic”? NO!
Meningitis causes 300 deaths per year in the UK
Cot death causes 300 deaths per year in the UK
Swine flu caused 163 deaths in the UK in 2009
6500 babies per year, thats 17 babies each day are stillborn or die shortly after birth each year in the UK, but the government, healthcare professionals and information providers such as websites and pregnancy related magazines and newspapers refuse to publicise these risks…. WHY??
It took Anne Diamond to loose her baby, to draw attention to Cot death. It took Jade Goody to loose her life to raise awareness of the importance of Smear tests. Why do we have to wait for a celebrity to have to go through this agony to raise awareness?
It’s acceptable to discuss the risks of Cot Death and Cancer but it’s too risky to approach the subject of Miscarriage, Stillbirth or Neonatal Death – WHY?!
We hope by reading this website you will learn techniques to help you through your late pregnancy, our intention is not to cause worry or scare expectant Mum’s, but to offer advice and information, that is readily available to them, although quite often hidden from them.
This Website
Facts - Offers you all the recorded official facts and statistics surrounding late pregnancy. We have gathered information from various charities and organisations to give you a good overall instight into the risks.
Advice- For expectant Mums offering you guidence and tips on how to monitor your baby’s normal movements it also offers you other tips and advice on ways to keep your baby safe in the late stages of pregnancy and ensure it’s safe arrival. We have noted questions you may want to ask at your scan and antenatal appointments.
Memorial - A tribute calender for Mums and Dads who have lost their prescious little ones.
Support - Shows just some of the letters we have receieved in support of our campaign. Also a list of corporate and celebrity supporters.
Stories -Personal accounts from Mums who have saved their little ones by acting quickly and recognising a problem. Also some Mums who have experienced the tragic loss of their babies. If you feel these stories may upset you then please don’t feel obliged to read them, however each story highlights the importance of your babys movements and listening to your insticts as a Mum.
Shop - Merchandice available to raise funds to produce our Antenatal Note Stickers
Fund Raising - Offers information on how people are helping us raise the funds to produce our antenatal note stickers. Some are organising sponsored events, others are holding coffee mornings, or nearly new toy sales. Also learn how to organise an official COUNT THE KICKS Community “Waddlethon” (a gentle stroll for expectant mums in your community)
Downloads & Contact Us - Download our letters, leaflets, Posters and sponsorship forms
You can make a donation by visiting our Just Giving Page:












